Argument on a Brochure

A good argument seen today is which schools people should go too. Many schools have different ways of trying to lure students in to going to their school. One big way that Universities try to collect college students is through the use of a brochure. They will send them out to all sorts of juniors and seniors in high school around the United States. These brochures are "advertising ads" and they try to persuade a college bound student to go to their school. The specific brochure that I have chosen to use is Saginaw Valley State University's brochure. It basically starts out telling the student about the academic achievements they can accomplish in four years at Saginaw Valley State University. They claim that Saginaw Valley State University shows "winning" in a variety of ways. They display it through their sports, academics, etc. They even try to lure a student by saying how many people get a 3.0 and higher (44% according to Saginaw Valley State University's website). This is a sense of persuasion and it argues why students should go to Saginaw Valley State University rather than other schools. The next thing they try and throw at students is their great athlete programs. They tell you what sports are doing well, but they do not mention the sports that are not doing so hot. If your an athlete, they were say that their school can train you better than other schools and they will probably show you statistics if they are actually good at that sport. They will also lure these students in through athletic scholarships. They will attempt to give them more money then other schools. They also give high academic scholarships so that they can compete with different Universities. Saginaw Valley State University, in particular, will state that they have the best dorms in the state, and the lowest tuition costs. They say this to argue that their school is cheaper and provides just as good of education as other schools. This will persuade students from all over. Students like low costing colleges, and if a college can persuade them into thinking their school is the lowest, that University will get their "business." Universities will also try and persuade people with "things they can do on the weekends." They will normally have an event (like a movie) for students to be entertained. This is often seen on such brochures like the one about Saginaw Valley State University. These different techniques are used in all kinds of college brochures. I just chose Saginaw Valley State University because it is the school that persuaded me. Through it's use of argument, it is the reason why I am here, taking this class today. These statements demonstrate how different schools use brochures and other ads as arguments to persuade students to come to their schools.