Monday, March 12, 2007

playskool holidays

The Playskool image that is provided offers several kinds of persuasion and can lure kids and adults with its rhetorical devices. The Playskool advertising image is very bright and colorful. The red background draws people's attention to the picture. The background also has stars on it, which is associated with the caption at the bottom. This brings out the point even further that kids wish for these toys, and they need them to be successful in the future. This goes along with the idea that kids wish upon stars, just like in fairy tales. All the children in the pictures are smiling and having fun. Their smiles will draw in little kids because they will want to have fun, just like the children on the advertisement. The children have something else in the picture with them, or are wearing something that is associated with the caption. This association shows that Playskool is trying to sell gifts to parents for their children by showing them how happy their children could be in the future. Playing with these toys can prepare children for future successes (so it seems). A person's focus goes straight to the center of the ad where the pictures are, which makes the photos most important. The caption at the bottom rhymes, which also attracts an audience. Rhymes can often be catchy and lure people in. People often get songs or different things like rhymes stuck in their head. It is a good advertising devise and it can often draw in a customer.

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