The Australian Animal Protection Society is an animal shelter in Australia. I choose this logo because of its visual and rhetoric qualities. Although its not very big or colorful, it still does have a blue that sticks out to people. The name itself persuades people. Lots of people like animals, and this is a place where they help them. They have a cute cat and dog which helps persuade people. It makes people think about their animals or animals they might get. These people would not want anything to happen to their animals, so they are willing to help other stray animals that are hurt or lost.
A person could probably guess what audience this would appeal too, and that would be animal lovers, and/or people who just like animals enough to take care of them. It would attract them because they do not want to see animals hurt, lost, or dieing. After seeing an animal hurt or lost, they might keep it (depending on the kind of animal), or they will know where to bring it for care and shelter because of this organization. People who dislike animals probably would not care for this logo and/or company. They are usually cruel and will leave the animal for dead. Their mentality is that they do not like them, so why save them? All in all, this logo has some good visual and persuasive qualities that would attract most people when an animal is hurt or lost.
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