Pop Tarts!

I chose POP tarts as my "package" for Tuesday's class. Is has a persuasive box that comes with three packages in it. I am going to talk about the box and the rhetoric it implies. First thing you see on the box is "POP tarts" in words. The "tarts" is more towards the center of the box, but the "POP" seems to stick out more because it is capitalized. They also use fast moving beams of light to make the observer think that it has just fallen on to the box. Like it was not there before. The box uses several words or pictures that are of importance.

The words Brown Sugar Cinnamon is surrounding the box. Not only are the words all around the box, but pictures of them are too. They have over twenty pictures of these "Brown Sugar Cinnamon" sticks all over the box. This has a crucial effect on the observer. It is their main persuasion. If a person likes Brown Sugar Cinnamon, then it sticks out immensely. The box not only uses the Cinnamon as a rhetorical devise, it also uses color.

The box has all sorts of persuasive colors on it. In fact, that is why it is attracting. It has multiple colors and people like this. It is different from an ordinary thing that only has one or two colors. The main background color is blue. With the effect of falling (from the beams of light previously mentioned), It kind of looks like the POP tart is falling from the sky. Like it was something given to us from heaven. There is one last persuasive example that is presented on this box and that is the characters.

The characters are cartoon characters. So the box has a better attraction to children since children watch more cartoons. The kids see that the cartoons look like they enjoy the POP tart and they always look happy. This makes a kid think that POP tarts are "good" and will make them happy. The child will then persuade his parent into buying the POP tart. Therefore, it is a weird, but very persuasive technique. The box has many qualities that catches human attention. These were just some of the numerous examples of persuasion the box gives to common people.